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Data privacy statement

Ascendum Baumaschinen Österreich GmbH

Privacy Policy in accordance with Art. 13, 14 GDPR – Fulfilment of information obligations

All references to people are intended to be gender-neutral in all cases and serve exclusively to facilitate readability.

1. Data Controller

The controller in accordance with Art. 4 para. 7 EU General Data Protection Regulation (GDPR) is:

Ascendum Baumaschinen Österreich GmbH
Grafenholzweg 1
A-5101 Bergheim
Tel: +43 (0)5 75 25
E-Mail: [email protected]

How to contact us

Ascendum Baumaschinen Österreich GmbH
Grafenholzweg 1
A-5101 Bergheim

T: +43 5 75 25
[email protected]

2. Data Processing of Individuals in a Business Context

We process the data that data subjects provide to us, for example in the context of an enquiry by e-mail, for the purpose of initiating and concluding a contract or a business relationship.

Furthermore, we process data of individuals who may be part of a contractual relationship, which we have received from third parties in a permissible manner (e.g., managing directors provide us with the data of their employees or colleagues).

We process the following data from interested parties: company name, name of the contact person and professional contact data and address data.
We process the following data from customers: company name, title and names of contact persons, professional address and contact details, bank details, contract data.

Personal data is only shared with third parties by us if this is necessary for the purpose of contract fulfillment or required by legal regulations.

  1. Expiration of contractual obligations: If there are contractual provisions that prescribe how long personal data must be retained, the data controller ensures that these deadlines are met. Once these deadlines have expired, the data is deleted or anonymized by the data controller.
  2. Withdrawal of consent: If a person withdraws consent to the processing of their personal data, the data controller deletes this data unless there is another legal basis for processing.
  3. Expiration of legal obligations: In some cases, there may be exceptions that not only allow but even require the data controller to continue retaining personal data for a defined period, such as the storage of tax or accounting records. After these statutory deadlines have expired, the data controller also ensures that the data is anonymized or deleted.

When you contact us by e-mail, the data you provide will be stored by us based on your consent in order to answer your questions. We delete the data accruing in this context after the processing is no longer necessary or restrict the processing if there are legal retention periods.

We are required by law to disclose names of creators of image data (photos or videos) whenever we publish image data. We automatically delete this personal data as soon as we stop using the image data.

3. Data processing when contacting us via our website, used equipment inquiry, login/registration and application

If you have asked us to contact you via our web form or you have sent us a message, then we store the data from you that is required to contact you. This is your name and your email address. The data will be deleted by us as soon as storage is no longer necessary or you object to the processing.

Legal basis: Art. 6 para. 1 lit. a GDPR

We provide you with the option to make inquiries about used products in our website. For this, we need your company name, contact person’s details, your email address and phone number. We store the data necessary for contacting you. We will delete the data when starage is no longer necessary or you object to the processing.

Legal basis: Art. 6 para. 1 lit. a GDPR

If you are an existing customer, you can log in to our website with your login data, consisting of your username or email address and password.

If you do not have an account yet, you can set up a new account on our website. For this we need your email address, password and VAT- number. If you no longer wish to use these services of Ascendum Baumaschinen Österreich GmbH, you can request the deletion of your customer account by email at any time. We store your data as long as you have an account with us and delete them if you request us to do so or if the data are no longer necessary.

Legal basis: Art. 6 para. 1 lit. b GDPR

You can apply for job vacancies directly on our website using the application form provided there. We process your name, address, email address, and all information on certificates and documents that you send us in connection with your application. We process your application data for the purpose of selecting applicants. In the event of a rejection, we will delete your documents no later than 7 months after the rejection has been sent to you.

Legal basis: Art. 6 para. 1 lit. b GDPR

You have the option to consent to having your application data stored for a longer period for inclusion in a talent pool If there is no further opportunity to fill a vacancy with us within one year, we will delete all your applicant data one year after you have sent us your consent.

Legal basis: Art. 6 para. 1 lit. a GDPR

4. Social Media

We operate the social media sites: LinkedIn, YouTube, Facebook and Instagram. When visiting our social media pages, personal data, including the IP address, is processed by the respective provider and cookies are used for data collection. For detailed information on the specific data transmitted, please refer to the privacy policy of each service. There, you will also find contact information and various privacy settings.

We prioritize comprehensive customer satisfaction and primarily use these services to engage and communicate with you.

In services with a US connection, the data collected is usually transmitted to a server in the USA and stored there. We have no control or ability to supervise the nature or extent of the data processed by these services, the way it is processed and used or the disclosure of this data to third parties. To limit the processing of this data within the settings of these services, please refer to the detailed descriptions provided in the privacy policies of the respective providers.

Furthermore, we point out that you use the respective services and their features at your own responsibility. This applies particularly to the use of interactive functions such as sharing, commenting, or rating.

The providers of the social media services have provided us with corresponding agreements – in most cases these are agreements on joint responsibility for data processing. The use of social media is based on our legitimate, operational interest.

Legal basis: Art. 6 para. 1 lit. f GDPR

5. Data processing when visiting our website

In the case of informative use of the website, we only collect the personal data that your browser transmits to our server (server log files). If you wish to view our website, the most data we collect is that which is technically necessary for us to display our website to you and to ensure its stability and security:

  • IP address
  • Date and time of the request
  • Time zone difference to Coordinated Universal Time (UTC)
  • Content of the request (specific page)
  • Access status/HTTP status code
  • Website from which the request came
  • browser
  • Operating system and its interface
  • Language and version of the browser software.

This data is not merged with personal data sources. We reserve the right to check this data retrospectively if we become aware of concrete indications of unlawful use and to pass on the data to the law enforcement authorities if there has been a hack attack. The data will not be passed on to third parties beyond this.

Legal basis: Art. 6 para. 1 lit. f GDPR

Cookies are stored on your computer when you use our website. Cookies are small text files that are stored on your hard drive in relation to the browser you are using and which provide the party setting the cookie (in this case us) with certain information. Cookies cannot execute programs or transmit viruses to your computer.

The cookie enables you to be recognised when you visit the website without having to re-enter data that you have already entered previously.

The information contained in the cookies is used, for example, to determine whether you are logged in or which data you have already entered, or to recognise you as a user when a connection is established between our web server and your browser.

We distinguish between technical cookies, which are used exclusively to ensure the operation of a website, and other cookies, which are set for the purpose of statistical analysis, tracking or advertising/marketing by us or third-party providers.

Legal basis: Art. 6 para. 1 lit. f GDPR (in the case of technical cookies), Art. 6 para. 1 lit. a GDPR (for all other cookies)

6. Data Processing with the Use of Borlabs Cookie

GmbH, located at Rübenkamp 32, 22305 Hamburg, Germany. This service employs a technically essential cookie (borlabs-cookie) designed to store your cookie consent preferences.

By incorporating Borlabs Cookie onto our own server infrastructure, we assure the non-disclosure of any data to third parties. For further insights, we encourage you to consult the privacy policy provided by Borlabs at:

Legal basis: Art. 6 para. 1 lit. a GDPR

7. Cloudflare Content-Delivery-Network

Our website uses a so-called “Content Delivery Network” (CDN) of the company Cloudflare, Inc., 101 Townsend Street, San Francisco, CA 94107, USA. The CDN service enhances the delivery speed of the content in our online offering.

By using this service, the transfer of personal data to the USA takes place or cannot be ruled out. Cloudflare, Inc. has certified its adherence to the Privacy Shield Framework for the transfer of personal data from the EU to the USA. The European Commission has concluded that there is an adequate level of protection for personal data transferred from the EU to a Privacy Shield-certified company in the USA. As a result, data transfers in accordance with Article 45 of the GDPR are permissible.

You can find further information in Cloudflare’s privacy policy:

Legal basis: Art. 6 para. 1 lit. a GDPR

8. Data processing with Google Services

We have signed a contract with Google Ireland Limited (“Google”), a company incorporated and operated under the laws of Ireland (registration number: 368047) with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland. Nevertheless, it may happen that data is transmitted from Europe to the USA, over which we as a company have no influence.

Google has certified its compliance with the adequacy decision for the transfer of personal data to the USA. The European Commission has concluded that there is an adequate level of protection for personal data transferred from the EU to a company certified under the EU-US Privacy Shield framework in the USA, making data transfer under Article 45 of the GDPR permissible.

Legal basis: Art. 6 para. 1 lit. a GDPR

We have integrated Google Analytics on our website, a web analysis service from Google, which enables us to analyse visitor flows and the length of stay on our website.

This website uses the function “Activation of IP anonymization” (i.e. Google Analytics has been extended by the code “gat._anonymize Ip();” to ensure anonymized collection of IP addresses (so-called IP masking)). This means that your IP address is shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

According to Google, Google will use the information obtained to evaluate your use of the website, to compile reports on website activity and to provide us with other services related to website and internet use. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. Google may, however, transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. You can prevent the storage of cookies by setting your browser software accordingly. However, we would like to point out that in this case you may not be able to use all the functions of the website to their full extent. Furthermore, you can prevent the collection of the data generated by the cookie and related to your use of the websites (including your anonymized IP address) by Google as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link (

For more information on the terms of use and data protection, please visit or

This website also uses Google Conversion Tracking. Google Ads sets a cookie on your computer if you have accessed our website via a Google advertisement. These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of the Ads client’s website and the cookie has not yet expired, Google and the client can recognize that the user clicked on the ad and was redirected to that page. Each Ads client receives a different cookie. Cookies can therefore not be tracked across Ads clients’ websites. The information obtained using the conversion cookie is used to create conversion statistics for Ads clients who have opted into conversion tracking. Ads clients learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that personally identifies users. If you do not wish to participate in the tracking procedure, you can also refuse the setting of a cookie required for this – for example, via a browser setting that generally deactivates the automatic setting of cookies. You can also deactivate cookies for conversion tracking by setting your browser so that cookies from the domain “” are blocked. Google’s privacy policy can be found here.

When you use SSL search, Google’s encrypted search feature, the search terms are usually not sent as part of the URL in the referring URL. However, there are some exceptions to this, for example if you are using certain fewer common browsers. For more information on SSL search, click here. Search queries or information in the referral URL could also be viewed through Google Analytics or an application programming interface (API). In addition, advertisers may receive information about the exact search terms that triggered a click on an ad.

The website uses the online marketing tool DoubleClick. To help AdWords customers and publishers serve and manage ads on the web, the Google advertising network and certain Google services may be used. DoubleClick uses cookies to serve ads that are relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads more than once. Google uses a cookie ID to record which ads are shown in which browser and can thus prevent them from being shown more than once. In addition, DoubleClick can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, when a user sees a DoubleClick ad and later calls up the advertiser’s website with the same browser and buys something there. According to Google, DoubleClick cookies do not contain any personal information. Due to the marketing tools used, your browser automatically establishes a direct connection with Google’s server. We have no influence on the scope and further use of the data collected by Google using this tool and therefore inform you according to our state of knowledge: Through the integration of DoubleClick, Google receives the information that you have called up the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider may obtain and store your IP address.

For a user-friendly experience, we utilize the cloud-based storage service Google Photos. When you access images on our website, your browser establishes a connection to Google’s servers. For this purpose, your IP address is transmitted to Google. To display the images correctly, the necessary pages are loaded into your browser cache.

More detailed information can be found here: You can find the privacy policy and terms of use here:

We use Google Tag Manager to recognise your user behaviour. The Google Tag Manager is a solution with which marketers can manage website tags via an interface. The tool itself processes the following personal data: IP address of the user. The tool triggers other tags, which in turn may collect data. Google Tag Manager does not access this data.  The Google Tag Manager can set cookies, at least in the preview and debug mode of the administrator, but also outside of it. If a deactivation has been made at domain or cookie level, this remains in place for all tracking tags implemented with Google Tag Manager.

More detailed information is available here:

9. Data Processing when Using LeadRebel

We use the analytical software LeadRebel provided by Pulserio AG, located at Schellenrainstrasse 13, 6210 Sursee, Schweiz. LeadRebel analyzes our website traffic and utilizes the data obtained from IP research for lead generation purposes.

By employing this service, the transmission of personal data occurs to Switzerland. The EU Commission has determined that Switzerland maintains an adequate level of data protection as per Article 45 para. 1 lit. a of the GDPR.

For further information regarding data privacy with “LeadRebel”, please refer to the provider’s Privacy Policy at:

Your explicit consent is granted through your approval for the processing of advertising and marketing cookies via the preceding cookie banner. Should you wish to withdraw or revoke your consent, you can do so using the following link: In the event of an opt-out, LeadRebel will no longer capture your data.

Legal basis: Art. 6 para. 1 lit. a GDPR

10. Data Processing when Using YouTube

We operate a YouTube channel and have integrated YouTube videos on our website, hosted on The operating company of YouTube is YouTube, LLC, headquartered at 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC functions as a subsidiary of Google Ireland Limited. We have a contract with Google Ireland Limited (“Google”), a company registered and operated under the legal framework of Irish law (Registration Number: 368047) with its principal location at Gordon House, Barrow Street, Dublin 4, Ireland. Nevertheless, it should be noted that the potential transmission of data from Europe to the United States occurs independently, beyond our corporate control.

Google has certified its compliance with the adequacy decision for the transfer of personal data to the USA. The European Commission concludes that there is an adequate level of protection for personal data transferred from the EU to a certified company under the EU-US Privacy Shield framework in the USA, thereby allowing data transfer in accordance with Article 45 of the GDPR.

To further preserve user privacy, we utilize YouTube videos within an enhanced privacy mode. This particular setting ensures that YouTube refrains from storing cookies during your visit to our website. Interaction with YouTube’s servers exclusively occurs upon activation of video playback for the embedded content. While statistical data is collected using cookies by YouTube for analytical purposes, this process transpires without storing cookies on your device. Information regarding the pages you navigate is relayed to YouTube. In instances where you are logged into your YouTube account, your activity is directly linked to your profile. The data gleaned by YouTube through these means is employed for advertising initiatives and market research endeavors.

By consenting to data processing through YouTube, explicitly acknowledge the inclusion of supplementary cookies and services, particularly those furnished by Google. For more information on data privacy with “YouTube,” please consult the provider’s Privacy Policy at:

Legal basis: Art 6 para. 1 lit. a GDPR

11. Data processing for Facebook/Meta Ireland Services


We use Meta-Pixel (“Pixel”), provided by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, for the analysis, optimization, and economic operation of our online offering.

The Pixel allows Facebook/Meta Ireland to classify website visitors as a target audience for presenting advertisements, widely known as “Facebook-Ads.” We utilize this technology to exclusively display our Facebook ads to Facebook/Meta Ireland users who have demonstrated interest in our online services or exhibit specific characteristics (e.g., interests in particular subjects or products, as ascertained from visited webpages) which we share with Facebook/Meta Ireland (termed “Custom Audiences”). Our primary objective is to ensure our Facebook ads align with user interests and refrain from causing any nuisance.

Furthermore, the Pixel grants us the capability to monitor the effectiveness of Facebook advertisements for statistical and market research intents. In this context, we verify whether users were directed to our website after engaging with a Facebook ad (referred to as “Conversion”).

Cookies and similar technologies are used to capture your actions. These cookies allow Facebook/Meta Ireland to match your user data (such as IP address and user ID) with your Facebook account data. The data gathered remains anonymous and inaccessible to us, and it is strictly utilized within the scope of advertisements. To prevent the linkage with your Facebook account, you have the option to log out before initiating any actions.

We have entered into a contractual agreement with Facebook/Meta Ireland. Nevertheless, it is possible that Facebook/Meta Ireland may transfer personal data to Meta USA. Meta Platforms, Inc. has certified itself under the EU-US Privacy Shield Framework for the transfer of personal data from the EU to a Privacy Shield-certified organization in the USA. The European Commission has concluded that there is an adequate level of protection for personal data transferred from the EU to a Privacy Shield-certified company in the USA, making data transfer in accordance with Article 45 of the GDPR permissible.

For further information, please refer to Facebook’s/ Meta Ireland’s data policy at

For specific information on Meta Pixel, please refer to

Legal basis: Art. 6 para. 1 lit. a GDPR

12. Your Rights

You have the following rights in relation to the personal data concerning you:

  • Right of access, right to rectification and erasure,
  • Right to restriction of processing
  • Right to object to processing
  • Right to data portability
  • Right to lodge a complaint with the Austrian Data Protection Authority, Barichgasse 40 – 42, 1030 Vienna, telephone: +43 1 52 152-0, e-mail: [email protected]

If you are of the opinion that we have violated Austrian or European data protection law when processing your data and thereby infringe your rights, we request that you contact us to clarify any questions you may have.

For this purpose, please direct your enquiries and concerns by e-mail [email protected] or contact us using the contact details provided.

13. Changes to this privacy policy

We reserve the right to make changes to our privacy policy from time to time. We will post any changes to the Privacy Policy on this page. Please always refer to the current version of our privacy policy.